As I Am Romero Shampoo is an innovative "flash foam" cleanser that combines effectiveness and gentleness. Formulated with rosemary and mint essential oils, biotin, phytosterols, ceramide NP, and copper peptide, it works to strengthen the hair fiber, improve the scalp barrier, and promote balanced cleansing without over-drying. Key Benefits: Gentle cleansing with harsh sulfate-free technology. Strengthens hair by up to 29% and improves manageability. Enriched with rosemary, biotin, and copper peptide. Formula that helps balance pH and improve the skin barrier. Free of sulfates, silicones, phthalates, parabens, artificial colors, and petrolatum. Directions: Wet hair thoroughly. Apply the shampoo, sectioning it directly onto the scalp. Massage into a soft lather and smooth it over the ends. Leave on for a few minutes and rinse thoroughly. Repeat if necessary.