Kativa Color Therapy Blue-Violet (Anti-Yellow) Shampoo 335 ml

Kativa Color Therapy Blue-Violet Shampoo has been developed to maintain cool tones and neutralize yellow and orange tones that appear over time in blonde, bleached, highlighted, balayage, gray, or white hair. Its formula incorporates blue-violet pigments (Acid Violet 43), which help to tone the color without damaging the hair fiber. In addition to its toning action, it is enriched with hydrolyzed keratin, coconut oil, aloe vera extract, broccoli extract, bioflavonoids, and vitamin E—ingredients that strengthen, hydrate, and protect the hair, providing softness, shine, and greater resistance to breakage. Continued use helps maintain a brighter, more uniform blonde, free of unwanted warm tones, leaving hair clean, silky, and easy to comb. Benefits: Neutralizes yellow and orange tones. Keeps blondes cool and luminous. Gently cleanses without drying. Strengthens the hair fiber. Hydrates and nourishes hair. Adds shine and softness. Helps prolong color vibrancy. Reduces frizz. Who is it for? Blonde hair. Bleached hair. Highlighted hair. Gray hair. White hair. Balayage hair. Composition: Acid Violet Pigment 43. Hydrolyzed keratin. Coconut oil. Aloe vera extract. Broccoli extract. Bioflavonoids. Vitamin E. Specific Action: Neutralizes yellow tones. Neutralizes orange tones. Gentle cleansing. Strengthens hair. Hydrates. Adds shine. How to use: Apply to damp hair. Gently massage until a uniform lather is obtained. Leave on for 2 to 5 minutes, depending on the desired level of toning. Rinse thoroughly with water. Repeat if necessary. Complete the treatment with Kativa Color Therapy Blue-Violet Conditioner. Frequently Asked Questions (FAQ): What pigment neutralizes yellow tones? Its formula contains Acid Violet 43, a professional pigment that helps eliminate yellow and orange tones. Can it be used on gray or white hair? Yes, it helps maintain a cooler, cleaner, and brighter tone on gray and white hair. Does it dry out hair? No. Its formula incorporates conditioning and moisturizing ingredients such as hydrolyzed keratin, coconut oil, aloe vera, and vitamin E to keep hair soft and protected.