Kativa Color Therapy Anti-Brass (Anti-Orange) Shampoo 335 ml

Kativa Color Therapy Anti-Brass Shampoo has been developed to neutralize orange and brassy tones that appear after bleaching, coloring, or due to natural hair oxidation. Its formula incorporates blue pigments, which help to neutralize warm tones and maintain a cooler, more even, and luminous color. In addition to its toning action, it is enriched with hydrolyzed keratin, coconut oil, aloe vera extract, broccoli extract, and vitamin E—ingredients that strengthen the hair fiber, provide hydration, and help reduce breakage, leaving hair soft, shiny, and easy to comb. Its formula cleanses effectively without drying, helping to maintain color longer and preserving the health of chemically treated hair. Benefits: Neutralizes orange and brassy tones. Maintains a cooler, more even color. Gently cleanses without drying. Strengthens the hair fiber. Hydrates and nourishes the hair. Reduces frizz. Adds shine and softness. Helps prolong color vibrancy. Who is it for? Light brown hair. Dark blonde hair. Bleached hair. Balayage hair. Highlighted hair. Chemically treated hair. Composition: Blue toning pigments. Hydrolyzed keratin. Coconut oil. Aloe vera extract. Broccoli extract. Vitamin E. Specific Action: Neutralizes orange tones. Neutralizes brassy tones. Gentle cleansing. Strengthens hair. Hydrates. Adds shine. Directions for use: Apply to wet hair. Massage until a uniform lather is obtained. Leave on for 2 to 5 minutes, depending on the desired toning intensity. Rinse thoroughly with water. Repeat if necessary. Complete the treatment with Kativa Color Therapy Anti-Brass Conditioner. Frequently Asked Questions (FAQ): What tones does this shampoo neutralize? It primarily neutralizes orange and brassy tones in lightened dark or dark blonde hair. Can it be used on bleached hair? Yes, it's suitable for bleached, highlighted, balayage, or color-treated hair with warm tones. How often should it be used? It's recommended to use it once or twice a week, or depending on the desired level of neutralization.