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Now the permanent coloration KINCREM Prestige is even more effective since its formula has been enriched with Keratin. Keratin is a protein that is naturally present in the hair and that provides multiple benefits, both internally and externally: Repairs damaged hair fiber Provides softness, improving the texture of the hair Helps maintain your natural hydration level Improves hair resistance KINCREM Prestige achieves sublime colors of long duration thanks to the CRK technology, exclusive to the KINCREM Prestige coloring line and developed in the laboratories KIN Cosmetics. It is an association of active ingredients that preserves the health of the hair fiber against the chemical process of coloration: -CERAMIDAS: Natural cement that guarantees the cohesion of the hair fiber, reinforcing the internal structure of the hair and increasing its resistance. -WHEAT AND KERATIN PROTEINS: Natural nutrients that create a protective film around the cuticle, protecting and guaranteeing the hydration of the hair fiber. -SUBSTANTIVE POLYMER: Polymer that, due to its positive charge, adheres to the hair providing it, conditioning and shine.