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PROCEEDS: A rich formula that cleanses and nourishes the hair while deeply respecting the fiber to protect the color from bleaching. Nourishes hair by up to +95% and reduces porosity to maintain color for longer. Retains 92% of the color intensity after 6 weeks. Provides 65% more brightness. It transforms the surface of the fiber for immediate softness and reduces frizz. HOW TO USE: 1. Apply the shampoo on damp hair and emulsify. 2. Gently massage the scalp and mane. 3. Rinse well. 4. Reapply the shampoo, which will produce a more abundant foam, allowing to clean the mane and the tips. 5. Rinse well. 6. Continue the routine with Fondant Chroma Absolu, Masque or Soin Acide.