Nature-inspired, clean, vegan ammonia-free permanent hair color with natural and organic cold-pressed oils to provide up to 100% gray hair coverage, vitality and hair care all rolled into one. Cleaner permanent hair color without compromising hair performance or health, but also committed to the planet. PROCEEDS: Up to 100% gray hair coverage Long-lasting color Uniform color results Natural-looking result Healthy-looking hair Drip-free application Respects the scalp