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Description- Maximum permanence of long-lasting color, brightness and softness.- 100% gray coverage. Made with nourishing oils that moisturize and regenerate the hair fiber.- Dermatologically tested.- It has positively charged conditioning ingredients to neutralize the negative loads of queratin fiber, preventing the hair from frizz.- Contains an anti-irritant derived from camomile that decreases possible irritations and prevents itching of the scalp.- Contains a polymer that seals the scales of the cuticle after the dyes have penetrated into the cortex, increasing the duration of the color.- All dyes used are permanent for maximum dye durability.