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The highly concentrated violet shampoo cleanses, tones and repairs while keeping hair hydrated from root to tip. The sulfate-free formula creates a rich foam to neutralize the copper tone and increase shine after one use for all blonde, lightened and gray hair. HOW TO USE: Apply to wet hair, lather and leave on. 2-3 times a week or as often as necessary to neutralize unwanted copper tone. INGREDIENTS: Water (Aqua/Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Cocoamphoacetate, Sodium Chloride, Acrylates Copolymer, Betaine, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-7, Bis-Aminopropyl Diglycol Dimaleate, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexyl Cinnamal, Limonene, Citric Acid, Sodium Benzoate, Acid Violet 43 (Cl 60730)