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Bed Head Serial BlondeTM Shampoo; new on the outside and just as epic on the inside. A formula that enhances the color, not only designed but used by professionals of beauty salons. It provides the results and experience of the beauty salon in the comfort of home. If you loved Bed Head's Dumb BlondeTM Shampoo, you'll love Serial BlondeTM too! PROCEEDS: Bed Head's color care gama , with a Color Protection System, has been designed by professionals to care for and revive hair treated with chemicals, while improving color vitality. Bed Head's Serial BlondeTM Shampoo helps blonde hair return to its best shine. The shampoo helps repair damage, protect hair from future damage, and maintain healthy blonde hair color. The shampoo for blonde color also intensely cleanses, moisturizes and softens the hair. For soft, smooth, healthy-looking blonde hair. Formulated with Fiber Actives that penetrate the hair fiber and restructure damaged hair proteins to help maintain healthy-looking hair, Conditioner Complex that moisturizes, softens and conditions, Benzophenone, a uv protector, and Hydrolyzed Keratin, the main protein component of hair, to reduce frizz and improve hair docility. Exotic tropical fragrance HOW TO USE: Apply the shampoo on wet hair and rinse well. For best results, proceed with serial blonde conditioner."