It is designed to style medium and short length hair. In addition to the hold, it gives the hairstyle a matte look. It does not overload the hair. BENEFITS: This strong yet malleable wax creates a matte appearance. Gloss: None, Matte Surface Aroma: Fresh Setting Strength: Strong HOW TO USE: For best results, take a small amount with your fingers and rub it into dry or damp hair. Remember that only a small amount is needed, as it's an effective paste that gives a firm grip to your style.