Wella Koleston Perfect Me+ Pure Naturals 99/0 Very Light Intense Blonde 60ml - permanent coloring Pure Naturals shades are perfect for covering 100% of gray hair, even difficult ones, with a pure tone and a natural reflection. Pure color, uniform from root to tip, for a naturally deep and luminous result. Extreme durability that guarantees 100% coverage. Thanks to the Pure Balance technology contained in Koleston Perfect Me+, it is possible to obtain a bright and deep color without giving up healthy-looking hair. BENEFITS: <,strong> Hair visibly less damaged, color after color, with a healthy appearance thanks to Pure Balance technology and the Me+ molecule. Up to 100% gray coverage. Flawless, personalized results. Over 150 shades for hyper-personalized results that blend seamlessly with natural color. Although the risk of developing a new allergy is reduced, there is still a risk of allergic reactions that can be serious. Always perform an allergy test 48 hours before each coloring. Follow safety instructions carefully. If you have had an allergic reaction to dyes in the past, you should not color your hair.