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Description Palmer's Olive Oil Formula Softening Shampoo moisturizes and softens frizzy hair, replenishes moisture and nutrients, and eliminates product buildup.Hair becomes brighter with an extra bounce, softer and less frizzy and easier to comb.Ingredients The balanced blend of Extra Virgin Olive Oil, Hair Amino Acids and Vitamin E completely cleanses and leaves hair softer, with a softer texture and easier to comb, healthier and stronger.Extra virgin olive oil is combined with soybean oil and queratin amino acids to protect hair from environmental aggressors and styling tools.Jamaican black castor oil has a strong lipid content that helps relieve dry, itchy scalp while protecting hair from styling damage.MODE OF USE Apply softening shampoo with Palmer's olive oil formula to wet hair.Works in creamy foam. Rinse thoroughly. For best results, follow Palmer's Olive Oil Formula Firming Conditioner to replenish moisture, shine and manageability.