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"Perfect balance of color and luminosity in a comfortable cream gel format. Does not drip and maintains tone for up to 6 weeks: SHINEFINITY respects the natural structure of the hair to achieve a shiny and silky hair of healthy appearance PROCEEDS: No ammonia. No silicones. No alcohols. No direct dyes. HOW TO USE: Rinse the hair with water and remove the product using Elements shampoo, and apply conditioner if the hair needs it. "