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Inoa, by L'Oréal Professionnel, is the revolutionary permanent coloring system based on oil and without ammonia. Permanent coloration without ammonia and without odor to live a unique experience. Respect for the hair and optimal comfort of the scalp. Natural highlights, sublime shine and perfect coverage. COVERAGE Coverage of up to 100% of white hair. DURATION Permanent coloring. Long-lasting coloring. CLARIFYING POWER Up to 3 shades, for bright and vibrant colors. EXPOSURE TIME 35 minutes