Wella Ultimate Color Glycine & B5 Step 1 Sulf Free Shampoo 250 ml

Wella's Ultimate Color Step 1 Sulfate-Free Shampoo is a professional sulfate-free cleanser specifically formulated for the care of color-treated hair. Its advanced formula, enriched with Glycine and Provitamin B5, gently cleanses while respecting the hair fiber and helping to preserve color intensity and shine from the first wash. Thanks to its gentle and balanced action, this shampoo prepares hair to receive subsequent treatments in the Ultimate Color system, improving manageability and reducing color loss caused by frequent washing. Ideal for both salon use and professional at-home maintenance. Benefits: Gently cleanses without stripping color. Helps prolong color intensity and shine. Respects the hair fiber thanks to its sulfate-free formula. Improves softness and manageability. Prepares hair for the Step 2 treatment. Who is it for? Color-treated or highlighted hair. Hair sensitized after coloring services. Clients seeking longer-lasting color. Professional salon use and at-home maintenance. Composition: With Glycine. With Provitamin B5. Sulfate-free. Specific Action: Color protection. Gentle cleansing. Hair fiber preparation. Shine and softness. Directions for use: Step 1: Apply to wet hair. Step 2: Gently massage until a lather forms. Step 3: Rinse thoroughly with water. Step 4: Repeat if necessary and continue with Step 2 Ultimate Color. Frequently Asked Questions (FAQ): Is it suitable for daily use? Yes, its sulfate-free formula allows for frequent use. Does it protect color from the first wash? Yes, it helps reduce pigment loss from the start. Should it be used with the rest of the Ultimate Color system? For optimal results, it is recommended to use it with Step 2 of the system.