Wella Ultimate Color Glycine & B5 Step 1 Sulfate Free Shampoo 1000 ml

Wella's Ultimate Color Step 1 Sulfate-Free Shampoo is a professional sulfate-free cleanser specifically formulated for the care of color-treated hair. This 1000ml salon size is designed for intensive use in salons, maintaining maximum color protection wash after wash. Enriched with Glycine and Provitamin B5, it gently cleanses while respecting the hair fiber and helping to preserve color intensity and shine from the first wash. Its balanced formula reduces pigment loss caused by frequent washing and prepares hair for the subsequent steps in the Wella Ultimate Color system, improving manageability and softness without drying or weighing it down. Ideal as the first step in the professional post-coloring ritual, both in salons and for clients seeking advanced color maintenance at home. Benefits: Gently cleanses without stripping color. Helps prolong color intensity and shine. Respects the hair fiber thanks to its sulfate-free formula. Improves softness and manageability. Professional size ideal for intensive salon use. Who is it for? Color-treated or highlighted hair. Sensitized hair after coloring services. Hair salons and intensive professional use. Clients seeking longer-lasting color. Composition: With glycine. With provitamin B5. Sulfate-free. Specific Action: Color protection. Gentle cleansing. Hair fiber preparation. Shine and softness. Directions for Use: Step 1: Apply to wet hair. Step 2: Gently massage until a lather forms. Step 3: Rinse thoroughly with water. Step 4: Repeat if necessary and continue with Step 2 Ultimate Color. Frequently Asked Questions (FAQ): Is it suitable for professional salon use? Yes, the 1000 ml format is designed for intensive professional use. Is it suitable for frequent use? Yes, its sulfate-free formula allows for frequent washing without damaging the color. Does it protect the color from the first wash? Yes, it helps reduce pigment loss from the start.