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For more than 110 years, Softsheen-Carson has brought beauty to all Black consumers with innovative, tailored and superior products and services.
Softsheen and Carson had a similar and powerful vision: to help people of color celebrate their unique and highly individual looks and styles through the most innovative products that have been specially designed for their needs.
Softsheen-Carson continues this legacy and they are committed to stopping at nothing to offer their consumers the widest variety of scientifically advanced beauty tools.
Their broad and deep portfolio of brands, which are rich in heritage and on the cusp of innovation, makes them unique.
By relying on the depth of their scientific knowledge, they are continually advancing their products to exceed industry standards, making them the safest and most effective beauty products for their consumers.
At Wapalli you can find the different lines of Soft & Sheen Carson products: Anti Reversion, Au Naturale, Beautiful Begginins, Care Free Curl Cold and Dark & Lovely.