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Luis Martínez Clemente founded the ARUAL brand in 1949.
In honor of his wife, he named the brand, Laura read backwards. Together with her, in a small laboratory they began to formulate and commercialize the first brand cosmetics. The product that led to their recognition was their hand cream, created simply as a gift to their customers, and which later became their flagship product.
Its products reflect a passion for skin and hair care. Our own packaging and internal quality control ensure the properties of the product so that they reach the consumers' hands intact.
In Wapalli you can find the different lines of Arual products: for hair, facial line and Tinova.