Wella

For 130 years, Wella has been committed to innovation and has provided products and services to encourage creativity in stylists. The history of Wella begins in Germany in the 19th century, with the vision and passion of a hairdresser, Franz Stroher ... This company in 1880, when it was a small business manufacturing weaving fabrics for wigs, changed the look of the young women of Saxony with the new product. Franz Stroher, a young 26-year-old hairdresser, was the protagonist of the fashion revolution. The small wig business became a world-renowned brand in 1924: Wella was then registered with the German Patent Office, the company's home country. Only 8 years later, the period of exports to the United Kingdom and Switzerland begins. But its time of international consolidation took place between 1950 and 1970 when subsidiaries were founded in several countries: Greece, Spain, Italy, France and Austria, among others. In this way, Wella became an international consortium. The confirmation of this took place at the end of the first century of work, in 1980, when registered sales reached 1,052 billion marks. At present the company has sales of approximately 2,600 billion marks. Wella's business philosophy is aimed at making it the number one in hair cosmetics worldwide. The work carried out by the staff in all countries is aimed at satisfying consumers' needs for care and beautification with optimum quality products. At Wapalli you can find the different Wella product lines: Age, Ballance, Blondor, Brillance, Color Re, Color Recharge, Color Touch (Relights, Special Mix, Plus, Emulsion, Instantmatic), Curl It, Eimi, Elements, Enrich, Fusion, Ilumina Color, Koleston (Perfect and Perfect Innosense), Oil Reflection, Service, Straghten, Sun and Wave it, wella shampoo.